Forum Posts

Devit wilkar
Aug 03, 2022
In Wellness Forum
With the diversification of traffic portals, users have more choices in acquiring content. For the brand side, the search engine has also changed from the main channel of the traffic source to one of the traffic source channels. Users' demand for high-quality content has remained unchanged from beginning to end. In order to better meet users' needs, the platform's method of content delivery has also begun to change from active search to active recommendation. 01 Recently, the "Greater Bay Area Five" has been frequently searched for hot topics, and a large number of netizens have cast their attention on this group. Under a series of attention paths of netizens, the algorithm mechanism of each platform will be automatically triggered to recommend more content related to the topic for users. Everyone has endless potential needs that can only be activated under specific circumstances. In my opinion, users' needs for content acquisition all originate from the stimulation under recommendation. Only in media reports, radio publicity, outdoor advertising, daily social interaction, etc., can users' potential interest in related content exploration be stimulated. Seeing a suitcase that can automatically follow in the waiting room stimulates your interest in understanding this suitcase; Olympic champion Yang Qiao's manicure was hotly searched, setting off a manicure competition; After the recommendation of your friends and your further understanding, you have a more objective evaluation of the new energy vehicle; ... The content recommendation scenario plays a role in user activation and user conversion. Content search performs “secondary processing” on users as a substitute in the second echelon, in order to maximize the utilization of user value. Of course, there is a very important new mention here, have you implemented branded search placeholders? Otherwise, the "secondary processing" of content search will be impossible. 02 With the explosion of information, the search function plays an increasingly important role, which is a test of the content output level of the brand and the content matching ability of the platform. On April 28, 2020, the China Internet Network Information Center (CNNIC) released the 45th "Statistical Report on Internet Development in China". The report shows that as of March 2020, the number of search engine users in China reached 750 million, an increase of 68.83 million from the end of 2018, accounting for 83.0% of the total netizens; the number of mobile phone search engine users reached 745 million, an increase of 91.4 million from the end of 2018, accounting for 83.0% of the total number of mobile phone users. 83.1% of netizens. It is not difficult to find that search demand is still ubiquitous, and it is also an indispensable tool for users to actively obtain information. However, with the diversification of content portals, the portals that users choose to search have expanded from search engines headed by Baidu to platforms such as WeChat, Zhihu, Douyin, Xiaohongshu, and Toutiao. No matter which platform the user searches from, the brand side is most concerned about how to ensure that the information that the user searches for is the first or priority to display the information content related to the brand itself. This needs to be realized according to the method of "brand search placeholder" mentioned above. The so-called brand search placeholder means that the content related to the brand can be placed on the mainstream platforms for keyword entry placeholders and strong related content layout. Continue to introduce platform traffic. Brand search placeholders are composed of paid advertising and natural ranking. Paid advertising mainly takes the form of brand area, PPC and so on. Except for paid advertising, everything else belongs to the natural ranking position. Baidu Brand Zone & PPC Advertising Baidu Natural Search Ranking From a more idealized point of view, making telemarketing list good use of brand search space can make a company from "unknown" to "everyone known", from small enterprises to large enterprises, and gradually become a world-renowned brand. Compared with the high cost of paid advertising, natural ranking is a very cost-effective way to attract traffic. And it has strong authority and credibility, especially the encyclopedia and user experience that are fed back in the results, which will greatly affect users' brand awareness and purchase decisions. SEO (Search Engine Optimization) is an important way for brands to achieve natural ranking search positions on various platforms. SEO is highly malleable. Broadly speaking, SEO studies not search engines, but platforms. I have also written an article about SEO before. If you are interested, you can read " SEO is turning red ". Content recommendation relies on data and algorithms as support, and content search is the same. Algorithms are here to get more exposure for high-quality content. The purpose of SEO is t
Brand space has been banned, is it the right time to search for the "quantity" of shops?
 content media
0
0
4
 

Devit wilkar

More actions