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aktarsima640
Feb 01, 2022
In Wellness Forum
The best headed goals corers have found something the rest don't. They don't just combine good technique and enough strength to make a good jump. For a soccer player who is waiting for a corner to be taken, these are 2 basic requirements but not enough. How to communicate well Fotolia photo rights The best headed goals corers have a unique talent that combines sprinting towards the ball and jumping to arrive at the optimal moment to score a goal. Just like the soccer player, a company also needs to detect the right moments to launch communications. In English we would be talking about having good timing and I'm not sure if there is a word in Spanish that describes them just as well. Many companies do not have good timing because they are afraid of screwing up The vast majority of companies fail to communicate on time. Especially when it comes to sensitive issues where there is fear of discomfort by some customers, users or other types of individuals who may be interested in what the company does, fears arise. There are 2 types of timings when communicating in consumer email list a possible crisis situation. Proactive communication – This in theory is the ideal. Communicate before it's too late. Many companies are afraid to engage in proactive communication because they fear it will make it worse. They think “bah, if in the end no one will find out that we've screwed up, it's better that we don't say anything…”. It is a missed opportunity because later it will be worse. Reactive communication : this is the worst way to communicate. As a company, you are now in an alert situation where suddenly everyone is pointing their fingers at you, waiting for an explanation from you. If you find yourself in this situation, do not think that if you shut up, it will pass. Although it is late, do not make things worse and communicate as soon as possible, explaining in detail why and how you screwed up. By the time you've screwed up, it's already too late. It is what it is. Accept it and don't think about it anymore. It is a matter of time before it comes to light. Now it's time to be transparent and honest in the story before. Being proactive in this situation can still save you some sympathy. You need the luck factor to hit the nail on the head and find the right moment to communicate Timing the communication and marketing of a new product is even more complicated. When you have screwed up at least there is a rule that is "do it as soon as possible". If you want to reach the market with something new, you will never know if it is the right time to launch your marketing and communication campaign. The luck factor influences a lot but there are better and worse moments. Moments of high coverage : it is for something that there is a better time to publish a post , launch a tweet or carry out an e-mail marketing campaign. High coverage moments are those in which the vast majority of your target audience is available to receive your message. This does not necessarily mean that they are willing to listen to you because that is something else. Times of low news competition – Times of high coverage are not necessarily the best. You're not the only one who finds out over time when the highest percentage of the audience is in front of the screens. If you have a blog it may even be worth posting on the weekend because relatively few bloggers do. I was hoping that the reflections to write this post would clarify the question about the right time to launch communications. This time I have not succeeded but more questions have arisen. You can still give me a cable. Consider this as a participatory post .
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